PROFESSIONAL SUMMARY
Experienced social media leader with a demonstrated eight year history of building strategies and teams from the ground up in the marketing, beauty, health, news, finance, technology, startup, and product spaces. Passion for evolving social channels, tools, and trends, and for building communities and brands people know and love.
CORE COMPETENCIES
● Social media marketing
● Content planning
● Brand building + design
● SEO, SMO + social copywriting
● Brand partnerships + influencer marketing
● Content creation + UGC video
● Organic growth + best practices
● Social support + social listening
● Data analytics
● People manager, team leader + builder
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EXPERIENCE
Head of Social, Listings and Corporate Solutions: 2024 - Present
Drives strategy and execution of content calendars, creative production, and posting across channels
Ideates, project manages and execute high-impact social media rollout plans across the business
Tells the story of Nasdaq clients pre, and post IPO
Leads business through a monumental transition across social from a private to publicly traded company
Positions Nasdaq as thought leaders and executives as industry influencers through social amplification
Maintains relationships with Nasdaq-listed companies and supports ongoing visibility through partnerships
Coordinates social strategies and rollouts for pre-IPO, IPO day, post-IPO campaigns and listings days
Develops KPI’s and insights both internally and with external partners to benchmark expectations and goals
Monitors social listening for insights and key takeaways for clients and the Nasdaq brand
Partners with Listings marketing colleagues to create and optimize social media content for paid and organic
Senior Manager, Global Social Media & Content: 2024 - 2024
Led the strategic daily, monthly and long-term creative content concepts across all IT Cosmetics social ❖ Builds organic social media strategies tailored to platform specific channels from the ground up
Led organic content creation from idea to execution
Created original UGC videos and stills for IT Cosmetics social media
Directed social shoots for hi-fi and lo-fi sets with talent, models, freelancers & agency partners
Built social calendars and product launch social strategies
Created original content to be used for organic social, PR, digital, paid teams, visual merchandising teams
Led partner to the marketing, paid, creative, PR, brand engagement teams building 360 social campaigns ❖ Develops & executes on social best practices, partner to the IT Cosmetics U.S. social team
Regularly analyzes platform data, reports insights, optimize content performance and evolve strategies
Owned the digital content production schedule and process from start to finish
Managed and organized the database of all US & global L’Oreal visual assets
Responsible for influencer & creator sourcing, finalizes agreements, negotiating rights & contracts for content
Collaborated with marketing leads, global L’Oreal teams, and agency partners to identify content needs curate asset needs during pre-production and during production set, establish production guidelines
Senior Social Media Manager: 2023 - 2024
*Acquired by Bending Spoons in February 2024
Built & managed organic social and video strategies from scratch focused largely on UGC across four Mosaic top performing technology products: Clime, Robokiller, iTranslate, and Planes Live, achieving +750M in total organic social reach under my direction
Oversaw, created and shared graphic & video content across 30 social channels
Developed a social media team from the ground up, was first social hire at Mosaic Group
People manager, team leader, set career frameworks for the future of social at Mosaic Group
Responsible for work flows, content, and edits for any and all published assets, 1,500+ pieces total
Responsible for social data reports to monitor daily, weekly, monthly, and quarterly growth
Executed social campaigns and worked with brand influencers and partners on social deliverables
Set monthly and quarterly team goals that measured into larger business OKRs/KPIs
Prepared and presented decks on social growth to executive leadership
Onboarded social media and social video tooling and platforms, negotiated contracts
Collaborated with marketing, product, PR, creative, legal, procurement, HR, support, CRM, & SEO teams
Attained 3.2M organic social followers, a 2x increase from 2022
Drove 125M organic TikTok reach, 115K+ followers gained
Achieved 178M organic Instagram reach, 250,000+ followers gained
Accomplished 470M organic Facebook reach, 50,000+ followers gained
Senior Social Media Manager: 2022 - 2023
Managed, scheduled, posted, and curated content on Facebook, Twitter, Instagram, LinkedIn, and TikTok
Collaborated with the product, marketing, PR, and designer teams to generate meaningful brand content
Composed weekly and monthly data reports tracking follower growth, engagement, reach, share, and traffic
Extensive experience with paid social, boosting, and business ads manager across all social channels
Compiled decks to present to leadership, informing them about target KPIs and OKRs of social
Established verification and relationships with social media platforms, partners, and influencers
Worked with lifestyle marketing teams to unlock new channels for member acquisition through social
Created any and all social graphics through Figma, as well as video storytelling
First and only social hire at Found, joinfound.com
More than doubled organic social growth across Found channels in less than 10 months
Senior Social Media Editor: 2018-2022
Oversaw and managed all of Yahoo Finance, Yahoo & Cashay’s 21 social channels
Published and optimized content Instagram, Facebook, Twitter, LinkedIn, & TikTok
Worked with video teams to identify and execute quick-turn videos
Organized and executed monetization deals with Twitter
Curated and uploaded Yahoo Finance Instagram filters through Spark AR
Developed best practices for various Yahoo-branded social platforms
Worked with social teams internally for cross-posting, sharing, co-branding, and media campaigns
Worked with PR, and marketing to promote events, guests, social agendas, execute sponsored content
Generated data reports across all Yahoo brands for social, analyzed KPIs, MAUs, DAUs, referral traffic
Traveled to cover events for Yahoo Finance: Berkshire Hathaway, Built By Girls Summit, All Markets Summit
Wrote stories: https://www.yahoo.com/author/olivia-cross/
Grew Yahoo Finance Instagram from 80.1K followers to 1.1M followers
Grew Yahoo Instagram from 505k followers to 861K followers
Grew Yahoo Finance LinkedIn from 2,055 followers to 56.8K followers
Grew Yahoo Finance Facebook from 957K followers to 1.05M followers
Social Media Specialist 2017 - 2018
Managed, produced, and distributed content across all of CNBC and CNBC Make It’s social platforms
Live streamed news, clipped press briefings, breaking news, and on-air segments from anchors & guests
Curated social swaps of top-performing content with CNBC partnerships for Facebook and LinkedIn
Established best practices for CNBC and CNBC Make It social channels for virality and follower growth
Organized and published social content for CNBC Primetime shows 'Deal or No Deal' and 'The Profit’
Grew the CNBC Instagram from 178K to 245K followers organically
Social Media Fellow 2017 - 2017
Grew Business Insider's Instagram from 725,000 followers to 1 million followers in six months
Implemented the use of social first video and cross posting across platforms to help grow new channels
Managed Business Insider's social media platforms of Facebook, Twitter, Instagram, and Linkedin
Curated captions and tags for social media posts & scheduled posts for Facebook and Instagram
Created and published graphics for Business Insider, Tech Insider, Science Insider, and Design Insider
_____________________________________________________________________________________________PROFESSIONAL SKILLS
Social platforms
➢ Instagram, TikTok, YouTube, YouTube Shorts, LinkedIn, Twitter (X), Threads, Facebook, Facebook, Pinterest, Reddit
Content creation
➢ Core skills in creating original UGC, sourcing UGC, influencer & creator partnerships
Social tools
➢ Brandwatch, SocialFlow, Buffer, Sprout Social, HootSuite, Later, Dash Hudson, Linktree, Airtable, Chartbeat, Bitly, Crowdtangle, Parse.ly, Shareablee, Trello, Google Analytics, Spark AR, ClickUp, Guru, Notion, Klaviyo, Retool, Amplitude, Lattice, Confluence, Lookr, Monday.com, Rival IQ, Storyful
Design tools
➢ Figma, Canva, Adobe Suite
EDUCATION
➢ Ithaca College, Roy H. Park School of Communications, Bachelor of the Arts in Journalism, Sociology minor
➢ The University of New Haven - CEA Study Abroad, Barcelona, Spain
PERSONAL
★ Professional recommendations available to view on my website and LinkedIn page